TRUSERVICES

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Our team of dedicated professionals is well-versed in many specialized disciplines allowing us to assist you with comprehensive marketing support. This gives TruEdge Marketing Solutions an advantage when dealing with complex marketing challenges.

Our Solutions Include:

Mobile Marketing Solutions

SMS Text messaging, mobile web sites, traffic/lead generation, customer interaction strategies.
Multi-sales channel mobile integration.
Complete turnkey solutions available for immediate overnight implementation.
From pilot tests to assess potential to complete chain-wide rollouts.

Customer Preference Management and Marketing

Manage customer choices to allow for multiple sets of contact preferences. This will maintain customer lifetime value while allowing for more customer control over their experience.

Social Media Marketing

How to make your presence in social media sites as MySpace, FaceBook, LinkedIn and Twitter drive real, measurable revenue, traffic and profits.

Search Engine Marketing and Optimization

Planning and management of your organic and paid search programs to ensure profitable execution and improved customer traffic.

Database Marketing

Planning, data gathering, building data marts that facilitate detailed and accurate answers to management questions and prove their value in planning and executing marketing strategies.
Data source auditing to make sure you are using every potential piece of customer intelligence to base your marketing decisions.
Address hygiene, data overlays and appends, process streamlining. Our techniques can help you capture more customer-level data.
Reporting conception, design and execution.
Grow your store base smartly and profitably using the right analytics and approaches.
Maximize retail traffic by leveraging data base and customer knowledge.
Advanced analytics using SQL databases, SPSS and SAS analytics tools plus sophisticated mapping applications using ArcGIS

Email Marketing

In-house or outsourced, we can help you choose the right solution for your needs.
Reputation management, website integration, marketing database integration, analytics driven.
Contact strategy, event planning, setup, execution, backend event analytics.
Techniques to grow your active file, get your customers engaged and drive traffic, revenue, profits.

Promotion Program Cost Control

Get tight control over your entire advertising program…
We've helped clients find significant cost savings through our paper and print supplier network.
Catalogs, Retail Flyers, In-Store, Newspaper, Magazines...Utilize our extensive industry network of providers to accomplish your specific marketing objectives.

Strategic Planning

Promotion Schedules.
Promotion/Sales channels (direct mail, newspaper, email, web, radio, television, in-store, gift cards, warranty, call-centers, loyalty, space ads).
Cross-channel coordination.

Advertising Program Planning, Execution and Measurement

Scheduling, instructions, process auditing, reporting, cost-containment.
Testing to develop and execute an optimized contact strategy. Who to contact, when to contact, how to contact.
Every event, every channel measured to ensure it is carrying it's weight against expectations.
Advanced testing strategy, evaluation setup, analytics techniques so you always know how each event performed against your benchmarks.

Merchandising Mix Effectiveness and Improvement

Make all your different promotions work together as a cohesive unit to improve your revenue, profits and retail store traffic.
Let us show you how to mine the sku-level sales data to maximize each offer's promotion effectiveness.

Press Release Planning and Execution

Editor based to ensure maximum exposure.

Retail Site Selection

Whether you are just getting started or have a significant retail presence, we can show you step-by-step how to improve your site selection techniques.
Data analytics / mapping / advanced modeling.

Budgeting and Revenue Forecasting

All channels, all cost components, all locations. We develop budgets and forecasts at the most granular level possible in order to make accurate cost estimates and make variance analysis a breeze.
Our revenue forecast tools are fully capable of handling events occurring both inside and outside your organization.
Apply sound economic analysis of your promotion program and buyer segments to improve your profitability and house file growth objectives.

Staff Development

Your staff performing at higher levels of productivity.
New skills and techniques to increase your organizations productivity, execution, cost control and profitability.

TruEdge Marketing Solutions * Experience you can trust