TruServices
Our team of dedicated professionals is well-versed in many specialized disciplines allowing us to assist you with comprehensive marketing support. This gives TruEdge Marketing Solutions an advantage when dealing with complex marketing challenges.
Our Solutions Include:
Mobile Marketing Solutions
o SMS Text messaging, mobile web sites, traffic/lead generation, customer interaction strategies.
o Multi-sales channel mobile integration.
o Complete turnkey solutions available for immediate overnight implementation.
o From pilot tests to assess potential to complete chain-wide rollouts.
Customer Preference Management and Marketing
o Manage customer choices to allow for multiple sets of contact preferences. This will maintain customer lifetime value while allowing for more customer control over their experience.
Social Media Marketing
o How to make your presence in social media sites as MySpace, FaceBook, LinkedIn and Twitter drive real, measurable revenue, traffic and profits.
Search Engine Marketing and Optimization
o Planning and management of your organic and paid search programs to ensure profitable execution and improved customer traffic.
Database Marketing
o Planning, data gathering, building data marts that facilitate detailed and accurate answers to management questions and prove their value in planning and executing marketing strategies.
o Data source auditing to make sure you are using every potential piece of customer intelligence to base your marketing decisions.
o Address hygiene, data overlays and appends, process streamlining. Our techniques can help you capture more customer-level data.
o Reporting conception, design and execution.
o Grow your store base smartly and profitably using the right analytics and approaches.
o Maximize retail traffic by leveraging data base and customer knowledge.
o Advanced analytics using SQL databases, SPSS and SAS analytics tools plus sophisticated mapping applications using ArcGIS.
Email Marketing
o In-house or outsourced, we can help you choose the right solution for your needs.
o Reputation management, website integration, marketing database integration, analytics driven.
o Contact strategy, event planning, setup, execution, backend event analytics.
o Techniques to grow your active file, get your customers engaged and drive traffic, revenue, profits.
Promotion Program Cost Control
o Get tight control over your entire advertising program…
o We've helped clients find significant cost savings through our paper and print supplier network.
o Catalogs, Retail Flyers, In-Store, Newspaper, Magazines...Utilize our extensive industry network of providers to accomplish your specific marketing objectives.
Strategic Planning
o Promotion Schedules.
o Promotion/Sales channels (direct mail, newspaper, email, web, radio, television, in-store, gift cards, warranty, call-centers, loyalty, space ads).
o Cross-channel coordination.
Advertising Program Planning, Execution and Measurement
o Scheduling, instructions, process auditing, reporting, cost-containment.
o Testing to develop and execute an optimized contact strategy. Who to contact, when to contact, how to contact.
o Every event, every channel measured to ensure it is carrying it’s weight against expectations.
o Advanced testing strategy, evaluation setup, analytics techniques so you always know how each event performed against your benchmarks.
Merchandising Mix Effectiveness and Improvement
o Make all your different promotions work together as a cohesive unit to improve your revenue, profits and retail store traffic.
o Let us show you how to mine the sku-level sales data to maximize each offer’s promotion effectiveness.
Press Release Planning and Execution
o Editor based to ensure maximum exposure.
Retail Site Selection
o Whether you are just getting started or have a significant retail presence, we can show you step-by-step how to improve your site selection techniques.
o Data analytics / mapping / advanced modeling.
Budgeting and Revenue Forecasting
o All channels, all cost components, all locations. We develop budgets and forecasts at the most granular level possible in order to make accurate cost estimates and make variance analysis a breeze.
o Our revenue forecast tools are fully capable of handling events occurring both inside and outside your organization.
o Apply sound economic analysis of your promotion program and buyer segments to improve your profitability and house file growth objectives.
Staff Development
o Your staff performing at higher levels of productivity.
o New skills and techniques to increase your organizations productivity, execution, cost control and profitability.
TruEdge Marketing Solutions * Experience you can trust