TruEdge Team
We offer a unique opportunity for our clients to access high-level expertise with the knowledge/experience of how companies grow and prosper in challenging business climates.
David Martel
David Martel has over twenty-seven years of progressively responsible management experience in directing a multichannel retailer with
three hundred twenty eight stores, a direct mail business division and an ecommerce operation. David oversaw all elements of the marketing team, merchandising group, creative team and the call center team. He also was heavily involved in the operation of the network of distribution centers, customer service and retail store site selection. David has been instrumental as the executive champion of his organization’s early adoption of ecommerce and establishing an email marketing program. David has managed an advertising budget of tens of Millions of dollars. He has hired, managed and retained a world-class team of key executives, managers and staff that helped him build up
his retail business. David studied business and marketing at California State University Northridge.
Martin Vrieze
Martin Vrieze brings a marriage of both technical and business acumen to the table. Martin has
twenty years successful experience in both the business-to-business and the business-to-consumer marketing arenas. His business skills involve managing the strategic planning, budgeting, sales forecasting, statistics and econometric modeling, program execution and backend measurement of massive promotion programs. Martin is well experienced in building, maintaining and reporting on customer, promotion and product information residing in relational databases…many that he built himself. Martin understands how to bring together information from disparate places, marry it together and use them to make solid business decisions. Martin has a long history of staff development. Several of his past direct reports now work in senior level positions in other organizations. He holds an MS in Applied Economics from Marquette University.
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